4 Comments

Brilliant advice. I had never thought of marketing in terms of drivers. Thank you!

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Thanks Freya. Yes. I found this quite powerful as well. It also helped in understanding how I make purchasing decisions myself

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Great article. Applying these drivers along the consumer journey and it's a win!

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Thanks Samaara I don’t know much about consumer journey thanks for mentioning it. New things to learn 😊

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