4 Comments
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Freya V Locke's avatar

Brilliant advice. I had never thought of marketing in terms of drivers. Thank you!

Prince Matharu's avatar

Thanks Freya. Yes. I found this quite powerful as well. It also helped in understanding how I make purchasing decisions myself

Samaara Robbins's avatar

Great article. Applying these drivers along the consumer journey and it's a win!

Prince Matharu's avatar

Thanks Samaara I don’t know much about consumer journey thanks for mentioning it. New things to learn 😊