You are too scared and insecure to succeed online
Fix this and win in 2025
Business growth in 2025 and beyond depends on this one thing:
Harness attention online and divert it to your products and services.
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The formula to harness attention online is simple:
Produce 10-15 pieces of content daily across 2 or 3 social media platforms.
TikTok has a lot of attention and eyeballs at the minute, while Instagram and FB ads are still steady channels for growth and exposure.
This isn’t new. You already knew this.
And this isn’t a matter of ‘you don’t have the time to produce content.’ Because if you believe that online exposure and attention will make you more money, you will find the time. Won’t you?
But the biggest reason you won’t do even 10% of this is because you are insecure.
Insecure about what people will say. The feedback. The negative comments.
You are too scared and insecure to post and handle the exposure and negative feedback.
Here is the trick to get you out of this funk:
Think about the person who took the time to leave you a mean comment. Think of their life. This person has nothing meaningful to focus on, so they bash you on your pursuits. Should you really care about what they think of you?
Stoics had this formula to evaluate someone’s opinion by asking:
‘is this a person you know and hold in high regard? Do you wish to be more like this person or accomplish what they have accomplished?’
If the answer is no, don’t give them the power to influence anything you do by caring about their opinions about you or your work.
But the algorithm hates me!
If you are producing content and not getting exposure, then don’t blame the ‘algorithm’.
If you are not getting any exposure to your content, then chances are that your content sucks. or your marketing needs work. Be accountable and try something different. Expand your network of creators and seek collaborations. Be where the people you want to sell to hang out already.
The biggest opportunity to grow your business lies in understanding where the most underpriced attention is. Example: YouTube shorts because YT is the second biggest search engine after Google.
In a nutshell:Get over your fear and insecurities about what others will think of you
Use channels and platforms where people you seek already hang out
Look for the most underpriced attention, such as Substack and YT shorts
Try this, and let me know how you make out.
I am trying things on TikTok and got up to 1K+ followers rather quickly (while I steadily build on Substack)
Sources: The Gary Vee Audio Experience