🦉How jingles saved Wheaties

and can boost your business

Do you know Wheaties Cereal?

Having debuted in 1921, It has been one of the most popular cereals in America for over 100 years.

But, it almost died an early death due to low sales. In 1921, Wheaties launched the first-ever singing ad campaign: a jingle.

Thanks to the popularity of this jingle, Wheaties not only survived but thrived.

Why jingles might be one of the most under-utilized marketing opportunities of modern times.

Remember the commercials from your childhood?

You may not be able to remember your parents' cell phone number, but I bet you can sing along to an ad commercial from your childhood.

Music makes things memorable.

With enough repetition, music etches things in your brain.

This can be powerful for your brand.

Can a jingle save or boost your brand? Before you decide that, let’s look at the anatomy of a successful jingle:

3 keys to a perfect jingle:

• Catchy, almost cringe-worthy lyrics with a rhythm

• Repeats your brand or product name

• Call to action: Tell the consumer what to do next

• Optional - Contains a Memorable slogan, i.e., McDonald's 'I'm lovin it' or Arby's 'We have the meats' 

Watch the following video if the topic intrigues you.

The Unexpected Death Of The Ad Jingle - Cheddar Explains

For those wanting to share your creative ideas, Chime in with your thoughts on Jingles and Jingle Ideas on our community Thread.

What could be a jingle for the Actionable Wisdom Newsletter?

Let the creative juices flow :)